A
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Agile marketing
The effect of agile marketing on behavioral intentions with the mediating role of customer trust and competitive advantage of sports products [Volume 5, Issue 2, 2024]
B
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Brand Image
The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image. [Volume 5, Issue 2, 2024]
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Broadcasting Rights
Analysis and relationship between financing methods and strategic performance of Iraq football clubs [Volume 5, Issue 1, 2024]
C
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Club Management
Modeling of the role of Marketing Mix (7p) on Brand Loyalty in Fans of Nasaaji Mazandaran Club with mediating the word of mouth [Volume 5, Issue 2, 2024]
-
Cognitive Absorption"
The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 2, 2024]
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Co-innovation
Fostering Co-Innovation through Value Co-Creation and Customer Knowledge in Sport Clubs: The Moderating Role of Cognitive Processing and Customers Behavioral Engagement [Volume 5, Issue 2, 2024]
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Competitive Advantage
The effect of agile marketing on behavioral intentions with the mediating role of customer trust and competitive advantage of sports products [Volume 5, Issue 2, 2024]
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Consumer Behavior
The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 2, 2024]
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Content Analysis
A Critique Review of the book Sports marketing management [Volume 5, Issue 1, 2024]
-
Content marketing"
Provide content marketing model of in sports E-business with the grounded theory approach [Volume 5, Issue 1, 2024]
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Counterfeit &
The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 2, 2024]
D
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Deep Recommendation"
The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 2, 2024]
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Digital Marketing
presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field [Volume 5, Issue 2, 2024]
E
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Ethical leadership
Modeling the effect of social media marketing activities on the intention to repurchase sports products, and sustainable social communication [Volume 5, Issue 2, 2024]
F
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Fake Sport Goods
The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 2, 2024]
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Fan
Modeling of the role of Marketing Mix (7p) on Brand Loyalty in Fans of Nasaaji Mazandaran Club with mediating the word of mouth [Volume 5, Issue 2, 2024]
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Funding
Analysis and relationship between financing methods and strategic performance of Iraq football clubs [Volume 5, Issue 1, 2024]
G
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Grounded Theory"
Provide content marketing model of in sports E-business with the grounded theory approach [Volume 5, Issue 1, 2024]
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Grounded Theory (GT)
Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024]
-
Gym
Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm [Volume 5, Issue 1, 2024]
K
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Keywords: Book Review
A Critique Review of the book Sports marketing management [Volume 5, Issue 1, 2024]
-
KNN Algorithm
Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm [Volume 5, Issue 1, 2024]
L
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Loyalty
Designing a sensory marketing model with emotional attachment to the brand and satisfaction with the sensory experience of customers of sports pools in Alborz province [Volume 5, Issue 2, 2024]
M
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Marketing Mix
Modeling of the role of Marketing Mix (7p) on Brand Loyalty in Fans of Nasaaji Mazandaran Club with mediating the word of mouth [Volume 5, Issue 2, 2024]
-
Multi-Grounded Theory (MGT)
Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024]
N
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NLP system"؛
Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods [Volume 5, Issue 1, 2024]
O
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Open Innovation
The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image. [Volume 5, Issue 2, 2024]
P
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Performance
Analysis and relationship between financing methods and strategic performance of Iraq football clubs [Volume 5, Issue 1, 2024]
-
Prediction
Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm [Volume 5, Issue 1, 2024]
-
Purchasing Behavior
The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 2, 2024]
R
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Reductionism
Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024]
-
Retention
Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm [Volume 5, Issue 1, 2024]
S
-
Satisfaction
Designing a sensory marketing model with emotional attachment to the brand and satisfaction with the sensory experience of customers of sports pools in Alborz province [Volume 5, Issue 2, 2024]
-
Sensory marketing
Designing a sensory marketing model with emotional attachment to the brand and satisfaction with the sensory experience of customers of sports pools in Alborz province [Volume 5, Issue 2, 2024]
-
Social networks
The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image. [Volume 5, Issue 2, 2024]
-
Social networks
presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field [Volume 5, Issue 2, 2024]
-
Spiritual Well-Being
The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 2, 2024]
-
Sponsor
Analysis and relationship between financing methods and strategic performance of Iraq football clubs [Volume 5, Issue 1, 2024]
-
Sports Consumer"
The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 2, 2024]
-
Sports Management
Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024]
-
Sports Management
presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field [Volume 5, Issue 2, 2024]
-
Sports Marketing
The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 2, 2024]
-
Sports Marketing
The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image. [Volume 5, Issue 2, 2024]
-
Sports Marketing
A Critique Review of the book Sports marketing management [Volume 5, Issue 1, 2024]
-
Sports Marketing"
The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 2, 2024]
-
Sports Sociology
Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024]
-
Strategy
Determining the market development strategy of sports jewelry industry in Iran [Volume 5, Issue 1, 2024]
W
-
Word of Mouth Advertising
Modeling of the role of Marketing Mix (7p) on Brand Loyalty in Fans of Nasaaji Mazandaran Club with mediating the word of mouth [Volume 5, Issue 2, 2024]
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